We are an award-winning Industrial Design and Engineering consulting firm located in San Jose and San Francisco, CA.

Our Story

A two-handle whipsaw epitomizes balance and cuts like hell.

We believe that good design and well-made products can truly make a meaningful difference in people’s lives. Whipsaw imagines a world in which all the things we make, use and consume contribute to inspire people in some way.

Our innovation philosophy is akin to the Chinese proverb “If the wind doesn’t blow the grass doesn’t stir”. In other words we have a tenacious drive to resolve tough problems, with an aim to create lasting and positive change.

Whipsaw designers and engineers believe in a holistic approach to problem solving whereby a design is beautiful on the outside and the inside, with form and function inextricably linked.

Creativity is our religion and we evangilize it in every aspect of our practice and company culture.

We think design should be most influenced by the human element, especially one’s personal experience. Design solutions should be informed by psychology, pain points, emotions, culture, and a rigorous study of human factors.

We create an appropriate and unique design statement for each individual client, without dictating our own style. It’s about the right concept, not just a good one.

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I am the CEO of Whipsaw, an Industrial Design and Engineering consulting firm in the heart of Silicon Valley.

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