Advanced design. Combat tailoring. Modern Fashion. Cool, utilitarian, luxurious, smart and adaptable. Designed and produced in the US.

Our Story


In 1995, Joe Haller and Ian Hannula met, igniting a unique and magnetic spark. They soon became co-conspirators in life and work as Nice Collective was born.

Our aim is to create products made with honesty and integrity which evokes excitement and curiosity. To expand a company which facilitates social change, aspires to utopian ideals of function, sustainability, community, optimism and peace. To increase the ability for customers to take part in something they believe in. To marry the act of purchasing clothing with the feeling of being something larger with purpose.

"We believe in slow fashion; product that is deliberate, thoughtful, concise and useful..." a time when fashion has become synonymous with excess and waste, we believe that the fashion industry has the power to evolve and initiate social and environmental change. 

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Joe Haller

I am a co-founder and co-designer of NICE Collective.

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