We are MINIMAL, a 360º product realization, branding and innovation agency founded by Scott Wilson.

Our Story

MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. We are a top collective of multi-disciplinary talent consistently delivering new products and brands that translate into sustainable market successes regardless of category or industry.

From brand-defining icons and game-changing new product ecosystems for companies like Xbox, Microsoft, Google, Dell, Nike, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.

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