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I know people are going to ask me a lot of questions about why I started this company. Why didn’t I just travel the world, ride my motorcycle, tinker with my robots, hang out at my bakery with friends and family. And to be honest I still do ask myself that sometimes…but not too often.
So why did I create Essential? Well, my hardware engineers wanted me to talk about how we are bringing real passion and craftsmanship back into this category. My software engineers wanted me to talk about our vision for making all devices, even those we don't make ourselves, play well together. My partners wanted me to talk about how we are using methods that could change how successful technology companies are built forever.
But the real reason is because of what happened during a night out with an old friend of mine...
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- Founder & CEO
All accessories magnetically snap to the phone
Don’t you hate it when you have to buy new dongles, chargers, and accessories every time your phone is upgraded? We do too. So we decided to make this a thing of the past. The magnetic connector with wireless data transfer keeps your phone cord-free, future-proof, and always up-to-date.
+ All accessories magnetically snap to the phone.
Other 360° cameras are big, bulky, and complicated to use. We thought it was about time someone made a 360° camera for the rest of us. Simply click the 360° camera to your phone to point, shoot, and share. It’s that easy.
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Knitting Factory — Boise, Idaho, May 26
Filmed on Essential Phone
Height: < 67mm
Width: < 32mm
Thickness: < 12 mm (body)
Weight: < 35grams
Microphone: 4x microphones in 3D, ambisonic tetrahedral arrangement
Sensor Resolution: Dual 12MP fisheye imagers
Lens aperture: f1.8
FOV: 210° (each)
Video Resolutions: 360° UHD (3840 x 1920) at 30fps
60GHz Wireless, SuperSpeed USB
2x accessory power pins
Dual 13 megapixel image sensors
Glass optics for the best achievable clarity
Realtime stitching engine
Wireless magnetic accessory connector
- Principal Engineer at Playground
If you look at a 360 camera, it’s completely different from a conventional one, in that it captures the entire world around the user. It is an immersive experience that puts the viewer in the center of the action and fundamentally changes how we take a picture. You no longer aim your camera, because you get everything in every shot.
This is a fundamental format change, the largest since George Eastman founded Kodak in 1888.
However, there are a few major issues with where the industry is now, and I wanted to work hard on those aspects to make a miniaturized 360 camera that’s affordable and easy to use for most users.
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