Joey, a Senior Industrial Designer at Smart Design, creates meaningful new experiences for people through product innovation. Most recently, he led the design of the Drinkfinity beverage system for PepsiCo, which launched in Brazil in late 2014. He is also a founding member of the Smart Food Lab, which explores the intersection of food and design.
Joey has a wide range of experience designing everything from footwear and consumer electronics to consumer packaged goods, consumer products, medical devices, housewares and, of course, food. He has won numerous design awards, including IDEA, iF, Spark, Core77, GOOD DESIGN, and I.D. Magazine Annual Design Review.
He previously worked at design consultancy Continuum in its product design group and at footwear company Clarks Americas, where he was the lead designer for the Clarks Originals and Banana Republic shoe lines. He holds a bachelor’s degree from the Rochester Institute of Technology.