My Story

Before founding Studio Backs in June 2001, I was the Principal Industrial Designer for Design Continuum San Francisco. There I designed and directed projects for various companies including Logitech, Vestel, BioMerieux and Sunbeam. My role at Design Continuum included building and mentoring the industrial design team, project management and business development.

Prior to Design Continuum, I was a Senior Industrial Designer with IDEO Product Development for 10 years, where I designed a diverse range of products for clients including DELL, NEC, Medtronic, Steelcase and Samsung Electronics. Prior to IDEO, I was designer with TEEMS Design, where I designed tools for BOSCH and Electrolux, kitchen accessories for Leifheit and Silit.

STUDIO BACKS continues to collaborate on projects with SDA (Samsung Design America). My creative direction provides the vision for all products and product experiences. I also teach Data X: New Interactive Experiences at CCA.

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