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Jul 05, 2016 243

Creating Job Opportunities and Improving Living Standards

Two friends with a business idea for needlepoint belts and accessories found themselves on a journey to Vietnam.  In search of skilled artisans who could produce their product with utmost quality, they met with a businessman from a small rice village in Vietnam.  Twelve years in the making, that businessman is now their longtime business partner and friend. 

picture by @ smathersandbranson

What started out with just 100 artisans in a single village has grown to over 5,000 artisans in over a dozen small rice villages of Vietnam.  Smathers & Branson has helped create a thriving cottage industry of needlepoint artisans. 

The brand continues to do what they do because of how grateful many of the families in the villages are for new job opportunities, and seeing improvements in the living standards of their workers year by year.


A socially conscious brand with ethical business practices that allows artisans to work on their own schedule and work around each rice harvest -- it is truly touching to know that even after becoming a successful business, Smathers & Branson continues to produce ethically hand-made products through their extended family of artisans in Vietnam.  FGS&Co. is proud to carry their brand.

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