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Apr 03 290

Scotch & Soda

The Misguiding Guide of Paris

The lost art of personal discovery. We missed it – you know, that feeling of being totally clueless about where we are…then stumbling on the best thing you've seen in the longest time; then getting all excited and into that for months because it's your breakthrough, you got there first. Thing is, we are all a little too addicted to those 'smart' machines that force us eyes down, glued to reviews and blogs that all lead us to, well, they lead us to the same expected spot, - and we know what it will look like when we get there, because we've seen all the pics from the people who got there before us. Duh .

So let yourself get misguided. We probably won't see you there. 



Find here where to get lost

Our Misguiders share their best un-tips in The Misguiding Guide Of Amsterdam. Get a sneak peek below and pick up the newspaper-zine in our stores for the full interviews and the whole secret map. Or download our app, what ever suits you best.

DOWNLOAD THE APP | FIND YOUR NEAREST STORE



"My motto is that if it scares my cleaning lady, it works for me."

Casper Reinders, restaurant and club owner
MISGUIDER OF THE PICTURE PERFECT CENTRE

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"My swan bench truly helped me reach new insights."

Susan Meinen, head of print design at Scotch & Soda

MISGUIDER OF THE SHELTERING EAST

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"A good hammam? Nah, go to Morocco for that."

Mo Anwar, contributing editor at Vogue Arabia and Vogue Man

MISGUIDER OF THE FAR FLUNG SOUTH

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"You can enjoy live music on the roof of an office building every other Friday."

Joep Beving, composer and pianist

MISGUIDER OF THE UP NEXT NORTH

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"Frederiksplein is lovely and pretty much free of dog poo."

Hester Wernert, hair stylist

MISGUIDER OF THE SASSY SOUTH CENTRAL

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"Not one day goes by where we don't take a swim in the canal. It's good for the immune system."

Marc de Groot, fashion photographer

MISGUIDER OF THE EVERYDAY CENTRE

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"I'd love to make a soundscape of the city: it's one big audio patchwork."

Cata Pirata, musician

MISGUIDER OF THE RISING SUN EAST

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"Luckily, the Turkish moms with three toddlers and a stroller haven't disappeared yet."

Carly Renwarin, head of marketing and publicity at concert hall, Paradiso

MISGUIDER OF THE WAY-OUT WEST

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"You'll come across hangars full of stuff and sometimes you score a real find."

Niek Pulles, designer at HEYNIEK

MISGUIDER OF THE AFFIRMATIVE CENTRE

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Get Lost

We're not being rude. It's not an order, more of a well-meaning nudge - to leave the 'smart' phones at home now and then. Starting with our Misguiding Guide of Amsterdam, and ending...well who knows where. That's the point; as long as we rediscover the beautiful art of personal discovery along the way.

DOWNLOAD THE APP | FIND YOUR NEAREST STORE

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